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While dating apps have become an increasingly attractive platform to seek love and friendship, there are still plenty of singles in Singapore who prefer joining a dating agency or enlisting the help of a professional matchmaker. Last year, the number of events organised by the 13 dating agencies accredited by SDN rose 23 per cent to , compared to events in Correspondingly, the event participation rate in increased by 21 per cent to 15, participants from a year ago.

According to local agencies that Channel NewsAsia spoke to, this demand indicates that while mobile-based apps such as Tinder have gained a tremendous following among the younger generation, they have had limited success in courting singles above 30 who tend to prefer offline dating.


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At GaiGai - the matchmaking arm of homegrown dating app Paktor that offers both event-based and one-on-one private dates - the mean age of a member is between 30 and 31, said co-founder Alex Tam. The average Paktor user is 25 years old and below. In fact, the offline arm was set up two years ago to meet user demands that Paktor - despite its rising popularity - was struggling to meet.

Ms Michelle Goh, founder of events-based agency CompleteMe, described older singles as being more ready to commit and settle down. Hence dating events, which allow for face-to-face interaction, have been viewed as a better way for singles to find like-minded individuals. According to managing director Anisa Hassan, the agency now has an active member base of 5, people and attracts an average of new customers a year. Apart from singles, the agency also has divorced or widowed clients who are willing to take a second chance at love but remain hesitant about putting themselves out there.

These are managing directors or CEOs who wanted me to go out and be their ears and eyes on the ground … this is a human-intensive process that dating apps cannot do. While apps are there to disrupt, dating still requires the personal touch. We may be low-tech but we are high-touch. Some dating agencies have also taken on what they call an "activity-based approach" to event ideas - a move aimed at wooing singles who remain intimidated by formal dates with strangers and fun-loving somethings.

CompleteMe, which has made its name in organising speed-dating events for the past seven years, has also introduced board gaming, karaoke and most recently, volunteering sessions to its mix.

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